Chachi Senior, an Emmy Award-winning producer and longtime network executive, has joined Truly Original as head of development.
Based in Los Angeles and New York, Senior will oversee and run the Truly Original creative development roster for all platforms and across all content genres. Most recently, Senior was head of alternative development and original programming at Paramount Network, overseeing franchises including Ink Master (produced by Truly Original) and Bar Rescue. Prior to Paramount, Senior was CEO of the entertainment format company Ardaban (whose content was produced in conjunction with then-Shine America, now Endemol Shine North America).
Truly Original Co-Presidents and Co-CEOs Glenda Hersh and Steven Weinstock said: “Chachi is a uniquely talented executive—his creative chops and programming instincts derive from years as an award-winning producer and a successful tenure as a network buyer and executive. He understands the world of independent production and its challenges and is truly optimistic and bullish on the current media landscape. Chachi is a fantastic asset for Truly Original and we could not be more thrilled to welcome him.”
Senior said: “I’m incredibly fortunate at this stage of my career to have choices about my next chapter; ultimately, my desire was to be on the development and producing side of the business and that was cemented by getting to do it at Truly Original with Steven and Glenda. They consistently deliver at such a high level of quality, which is even more impressive given the size of their operation. Quality, creativity and entrepreneurship are at the heart of Truly Original and I am so proud and excited to be part of this team.”