Truly Original, The Cinemart Enter Deal


Truly Original, a subsidiary of Banijay, has forged an overall deal with New York-based entertainment studio The Cinemart (Fyre Fraud, LuLaRich).

In 2023, The Cinemart released the hits Shiny Happy People: Duggar Family Secrets on Prime Video and two seasons of Murdaugh Murders: A Southern Scandal on Netflix. Through the deal with Truly Original, The Cinemart will expand its development and production operations in documentaries and other genres of unscripted programming.

Steven Weinstock and Glenda Hersh, executive producers and co-CEOs of Truly Original, said, “The Cinemart produces some of the highest-quality and thought-provoking content on television, driven by their unique aesthetic and superb taste. We’re delighted they chose to set up shop at Truly Original and are eager to partner to help expand their reach across premium doc and other unscripted programming.”

Chachi Senior, Truly Original’s head of development, added, “I’m thrilled to be working closely with Mike and Julia, and our development teams are genuinely compatible and creatively aligned—that will result in some exciting and provocative offerings for buyers across all key platforms.”

Julia Willoughby Nason and Michael Gasparro, co-CEOs and producing partners for The Cinemart, said, “Truly Original’s impressive record of consistent and enduring success drew us to collaborate with them, and we know that deep expertise will help accelerate our own work in the premium docuseries space. We believe our respective teams bring complementary skills and experiences to the table which we’re all excited to capitalize on in the months ahead.”