Team GB Commissions Olympics Prep Series

Little Dot Sport has been commissioned by the Great Britain and Northern Ireland Olympic team, Team GB, to produce and distribute the new original series A Cut Above.

The eight-parter will offer a behind-the-scenes glimpse into the team’s preparations and narratives leading up to the Paris 2024 Olympic Games. The athletes will undergo haircuts and styling by the multi-award-winning hair stylist Lisa Farrall.

Set to launch on YouTube in January, each 8- to 12-minute episode will showcase a different athlete, with participants including Bradly Sinden, Emily Campbell, Emma Uren, Kaleem Barreto, Katie Archibald, Laura Collett, Matt Richards, Morgan Lake and Penny Healey.

Carly Hodgson, head of marketing at Team GB, said: “With a little over six months left to go until the Paris 2024 Olympic Games, it’s time for the nation to get to know our athletes. Our content strategy is designed to engage our fans and introduce new audiences to our athletes with fun, entertaining content, showcasing the personalities behind the extraordinary sporting performances that Team GB is known for. A Cut Above is a brilliant example of this, and we can’t wait for everyone to see it.”

Robbie Spargo, managing director of Little Dot Sport, commented: “We are honored to have Team GB’s continued trust in our content capabilities. A Cut Above is more than just a series; it’s a unique vehicle with which we can tell the extraordinary stories of Team GB athletes. Our integrated approach to content creation, distribution and amplification will continue to enhance the Team GB storytelling experience for fans and supporters around the world in a year that will bring fever-pitch interest in the athletes.”