The BBC and Quibi have struck up a new partnership to create daily international news programming targeted to millennials.
BBC News becomes the international news producer for Quibi’s curated daily news and information programming, Daily Essentials. The BBC News show for Quibi will be filmed at the BBC’s central London headquarters five days a week and each episode will be designed specifically for mobile at five minutes in length.
“BBC News is one of the most respected news brands around the globe, and in particular for millennials in America today,” said Jeffrey Katzenberg, founder and chairman of the board of Quibi. “We’re proud to partner with them to create a daily international news report for Quibi.”
Jim Egan, CEO of BBC Global News, said, “Since the BBC began life as a start-up in 1922 we have been focused on two things: innovating to reach our audiences in new ways; and providing trustworthy news and entertainment of the highest quality. Technology is changing constantly, as is the world at large and we’re delighted to be working with an innovative new player like Quibi to bring young audiences a daily made-for-mobile global news update from our unparalleled network of international correspondents and experts.”