Prank Pad to Go Global with FremantleMedia International


LONDON: Whizz Kid Entertainment has licensed the global rights for the new series Prank Pad to FremantleMedia International (FMI).

The series, which is airing on ITV2 in the U.K., sees a group of ten young people, including YouTube Prank-stars, living together in one house. Despite being pranked at any hour of the day, the participants must try to last in the house until the final episode, when they must go through a series of pranks in the quickest time to win the cash prize.

FremantleMedia has the format rights to the show, while FMI will handle sales of the 8×1-hour finished series.

Angela Neillis, the director of nonscripted for the U.K., EMEA and Asia Pacific at FMI, said: “Prank Pad has the right mix of ingredients to make it a universal success. It’s fun, fresh and hilariously funny with outrageous practical jokes that will keep viewers on their toes. We’re delighted to be working with Whizz Kid Entertainment once again on this exciting show.”

Malcolm Gerrie, CEO of Whizz Kid Entertainment, added: ”FMI are the perfect partners for a show like Prank Pad which is attractive not only as a finished program with it’s hilarious pranks, but also as a format for territories to cast their own breed of pranksters.”

Lisa Chapman, the managing director of Whizz Kid Entertainment, commented: ”We devised this format in response to the huge popularity of online prank videos with many pranksters becoming stars in their own right. Prank Pad is set to hook viewers on the story lines and drama but with laugh-out-loud pranks that are sure to become social media hits too.”