PBS International Ups Sabrina Hall Aguirre

Sabrina Hall Aguirre has been promoted to sales manager at PBS International, underscoring the company’s efforts to strengthen its presence in the LatAm region.

In her new role, Aguirre is responsible for overseeing existing partnerships, forging new relationships and shaping the company’s sales strategy to bring PBS International’s factual and children’s programming to Latin America.

Aguirre’s promotion coincides with the release of PBS Distribution’s debut lineup of local-language content tailored for the Latin American market, with additional Spanish titles slated for release throughout 2024.

Joe Barrett, VP of global sales for PBS International, said, “Sabrina’s promotion reflects our commitment to expanding business in the LatAm region and strengthening our sales team.”

Aguirre noted, “I’m delighted to lead PBS International’s efforts in Latin America and use my knowledge and experience to bring high-quality programming to audiences across the region.”