PBS International Taps BBC Studios Alum


Eniela Bella has been appointed director of co-production finance and sales at PBS International.

In her new role, Bella, who previously served at BBC Studios, is responsible for setting strategies, forecasting and negotiating co-financing of non-scripted projects, focusing on the French and German markets. She will manage existing client partnerships and cultivate new relationships to enhance production financing prospects.

Bella will also play a role in PBS International’s sales team, where she will manage Eastern Europe.

At BBC Studios, Bella served as the sales manager for Central and Eastern Europe, Italy and MENA. Prior to BBC Studios, she held senior roles at Drive Media Rights, Twofour Group and Hat Trick Productions.

The director commenced her new role on March 4.

“We are thrilled to welcome Eniela to our team,” said Tracy Beckett, commissioning editor for co-productions and acquisitions at PBS International. “Her extensive experience and proven track record in sales and co-production financing make her the perfect fit for this role. We are confident that Eniela will play a pivotal part in driving our international growth strategy forward.”