Parade Promotes for AsiaPac Team

Parade Media has promoted Joyce Yi to sales executive from her current position of sales assistant, bolstering the AsiaPac team.

In the newly created role, Yi will be responsible to drive sales strategies across South Korea, Japan and NSEA for the company’s catalog of unscripted and factual content.

She continues to report to Matthew Ashcroft, CEO, and Jacqueline Tan, VP of distribution and operations for Asia.

Yi began her career at MarVista Entertainment, where she was involved with project development and research as well as offering day-to-day assistance to the executive staff within production. Since joining Parade in 2018, her role as sales assistant has included managing the company’s external comms between producers and broadcasters to ensure smooth operation of contractual requests and requirements, as well as organizing and maintaining the print and digital catalog for all media markets.

Ashcroft said: “Joyce brings a dynamic and can-do attitude to everything she does. This is a timely and well-deserved promotion in recognition of Joyce’s success with the company to date.”