Argonon & Joe Weinstock Partner for Production Company


Global production group Argonon has partnered with award-winning producer Joe Weinstock to launch Rose Rock Entertainment.

With offices in the U.S. on the West Coast and in Oklahoma, the new production company will focus on delivering Americana factual content with a provocative, engaging and entertaining edge. Weinstock will serve as CEO.

Rose Rock is Argonon’s ninth global label and its first U.S. joint venture.

Weinstock joins from Spoke Studios (part of Wheelhouse Entertainment), where, as co-president, he was responsible for a raft of shows including Becoming for Disney+, River of No Return for Discovery, Assembly Required for the HISTORY Channel and Inn the Works for Magnolia Network.

Prior to his role at Spoke Studios, Weinstock was senior VP of development for Leftfield Pictures, where he developed a slate of programs such as Blue Collar Backers, Carspotting, Wolves and Warriors and Billy the Kid: New Evidence. He also served as VP of production and development at Gurney Productions, where he was executive producer for Duck Dynasty, American Diggers and Auction Hunters.

“With the creative licence to shine a light on heartland America and offer a window into extraordinary worlds, I am excited to partner with global independent content group Argonon to launch Rose Rock Entertainment,” Weinstock said. “As a creative storyteller, I am incredibly ambitious for Rose Rock; we’re passionate about creating unexpected and entertaining content, offering a platform for unheard voices and discovering never-seen-before characters, all captured through a cinematic documentary lens. With headquarters on both the West Coast and Oklahoma, our focus is on taking authentic stories from the heart of America into Hollywood, for audiences, platforms and screens across the U.S. and beyond.”

James Burstall, CEO of Argonon, added, “Joe is a brilliant creative and incredibly gifted producer with a track record of delivering hit show after hit show for networks and streamers across America. We’re delighted to invest in a multi-award-winning and world-class industry talent, who joins the group to helm our ninth powerhouse label as we take our successful joint venture model into the U.S. The launch of Rose Rock Entertainment will add rocket fuel to our U.S. growth strategy with the opening of our third U.S. headquarters and expansion of our West Coast hub, broadening our content ambitions and connectivity across the breadth of the U.S. As one of the last truly independent global superindies, we produce content across every genre, and Rose Rock will further diversify our slate for networks, streamers and platforms across the globe.”