NBCU’s Reality SVOD hayu Rolls Out in Southeast Asia

Hayu, the all-reality SVOD service from NBCUniversal International, has launched in the Philippines and simultaneously expanded into Hong Kong and Singapore.

The new deals mean that the service is now available to subscribers in 14 countries. The service is available direct-to-consumer on a full array of devices: mobile, tablet and web via hayu.com. The Southeast Asia launch also boasts a newly improved hayu platform that now delivers—across all hayu subscriber markets—a faster performance across Android and iOS apps and online, along with some new features. Enhanced functionality and targeted content recommendations offer users a more personalized experience, giving them quick access to their downloads on the mobile apps as well as their favorite shows and categories.

“Our direct-to-consumer launches in the Philippines, Hong Kong and Singapore—along with improved functionality on the platform—are two key milestones for hayu,” commented Hendrik McDermott, senior VP of branded on-demand at NBCUniversal International. “Now available in 14 markets, hayu has distinguished itself as the must-have, all-reality service—built upon the foundation of NBCUniversal’s expertise producing top-quality reality programming and the best third-party content. The service’s popularity continues to fuel our momentum and we can’t wait to introduce hayu to the community of reality fans across Southeast Asia.”