MIPCOM Spotlight: Silver Wolf International


CANNES: Silver Wolf International is promoting an array of factual, lifestyle and documentary titles.

The series Animal Society explores how animals establish communities. Another show from the company’s slate is Curious, which answers a range of questions about the mysteries of science, technology and inventions. The lifestyle/factual program Cities of the World, meanwhile, showcases the cultures and hidden gems of various cities. “These programs in particular [cover] subjects that are relatable and easy to watch and digest,” says Abdul Rashid Budin, the company’s CEO. “They will appeal not only to global buyers but also to the global audience. We are also on the lookout for opportunities to collaborate on projects, as well as [for] content owners who are looking for a representative for their content.”

“Our catalog is heavy on factual titles, and we also spend a good amount of time and effort marketing and getting our new titles out there,” says Rashid Budin.

 Inside Things, meanwhile, explores the nuts and bolts of how things work, from the natural world to manmade inventions. Salam Ramadan Korea, another title for the Asian region, shines a light on the Muslim communities in Korea. “These programs are educational and the information is imparted in a way that’s very easy to understand, and we think that is something suitable to and appealing for the Asian region,” says Rashid Budin. He notes that Silver Wolf is taking a targeted marketing approach in Asia, “talking directly to different broadcasters and platform owners and attending markets that most Asian buyers attend.”

Rashid Budin adds, “Silver Wolf is grateful for the business opportunities and success stories across Asia.”