Leftfield Entertainment Pacts with WWE’s John Cena


NEW YORK: WWE star John Cena has inked a development deal with ITV America’s Leftfield Entertainment (LFE) to co-create and produce unscripted projects.

The deal extends LFE’s relationship with Cena, who already stars in and executive produces Leftfield Picture’s American Grit for FOX. Cena and Leftfield are currently developing several projects, including series set in the worlds of real estate and construction. The WWE celebrity will executive produce via his Hard Nocks South production banner.

“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way: with focus, authenticity and total commitment,” Cena said. “I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”

David George, LFE’s CEO, remarked: “There’s nowhere you can go with John Cena without eliciting respect, pure joy and excitement from everyone he meets. Beyond his physical strength and presence, his humor, strength of character and genuine desire to give back always comes through. That’s an inspiring place from which to create entertainment content, so we’re extremely proud and happy to be in business with John.”