Jukin Media Taps FremantleMedia North America as Licensing Agent


FremantleMedia North America (FMNA) has been appointed as the licensing agent to represent several of Jukin Media’s key brands, including FailArmy.

Through the partnership, FMNA will develop licensing programs surrounding top Jukin Media properties. One title included in the deal is The Pet Collective, a joint venture between FMNA and Jukin Media that serves as the ultimate destination for pet lovers on the web. Additional properties covered under the agreement include FailArmy, which features epic fail videos and compilations; People Are Awesome, showcasing ordinary people doing extraordinary things; and Poke My Heart, a selection of videos that are intended to make people feel happy, inspired or nostalgic.

For The Pet Collective (TPC), FMNA will focus on extending the brand across pet toys, accessories, grooming and more. Additional licensing opportunities for TPC’s pet memes include apparel, stationery, calendars and social expressions. FMNA has already brokered a first licensing deal with Represent to create a line of on-demand products for TPC such as high-quality and custom men’s and women’s T-shirts, hoodies, sweatshirts and tank tops, along with tote bags and mugs.

“Jukin has a great portfolio of brands that entertain and resonate with tens of millions of people on a global basis,” said Andrea Brent, the senior VP of licensing and franchise management at FMNA. “Their unique viral moments and diverse content library lend themselves to a host of socially expressive product lines.”

“Our fans have shown at every turn that they’re eager to interact with the brands beyond just consuming their programming,” said Cameron Saless, the chief growth officer of Jukin Media. “This partnership with FremantleMedia will give the fans a chance to further bring these brands into their daily lives.”