Insight TV Commissions Drive Tribes


Insight TV will launch Drive Tribes, a series about America’s motoring cultures, later this year.

Drive Tribes stars Alex Hirschi (aka “Supercar Blondie”), a globetrotting influencer who specializes in cars and driving, and who has more than 500,000 subscribers on YouTube, 2.2 million followers on Instagram and more than 1 billion views on Facebook. In the show, she will travel across the U.S. to find the biggest, loudest, richest and most unique cars, drivers and motoring communities. Each episode will offer insight into a variety of vehicles, and the passion and personalities of the people who drive them. Drive Tribes is slated to premiere in August.

Arun Maljaars, director of content and channels at Insight TV, said: “Drive Tribes has the allure of one of the biggest social stars in the super car community, as well as fast and unique cars, stunning locations and incredible cinematography. In 2018, Alex was listed as one of the 50 Most Influential Women in the Arab World by Arabian Business, and Influencer of the Year by Esquire Middle East. We’re excited to welcome Alex to the Insight family and look forward to launching the show later in the year.”