HMPG Launches Lucky Dog Channel on Xumo Play

Hearst Media Production Group (HMPG) has launched a Lucky Dog FAST channel exclusively on Xumo Play.

The channel features the 12-season library of Lucky Dog, hosted by animal trainer Brandon McMillan, and the new original series Lucky Dog: Best in Show, spotlighting some of the most extraordinary dogs featured on the original show.

Lucky Dog Channel will offer tailored, high-impact sponsorship opportunities for advertisers to connect with a pet-loving audience. Marketers will be able to select from features like in-grid ads, branded tune-in promotion and custom ad overlays.

“As the FAST landscape evolves, our partnership with Xumo Play will offer brand partners and advertisers the opportunity to engage with audiences in more meaningful ways,” said Andrew Tew, senior VP of global licensing and distribution at HMPG.

“Lucky Dog Channel offers more of the quality, award-winning programming our Xumo Play customers have come to expect while providing advertisers a more immersive brand experience,” added Stefan Van Engen, VP of content programming and partnerships at Xumo. “Through the unique high-value sponsorship opportunities we’re getting ready to deliver with Lucky Dog Channel, we are giving advertisers a new way to align with the trusted Lucky Dog brand in ways that resonate with our engaged audience.”