Hayu to Make CEE Launch

The all-reality SVOD Hayu is slated to launch in multiple Central and Eastern European countries later this year.

Hayu offers more than 300 shows and 9,000-plus episodes of reality TV content, including the Real Housewives, Below Deck and Million Dollar Listing franchises. It features programming across the genres of home and design, dating, cooking, crime and fashion.

“As the destination for world-renowned reality content, this expansion to Central and Eastern Europe continues to deliver on our goal of super-serving the best reality TV to even more fans of the genre,” commented Hendrik McDermott, managing director of direct-to-consumer, global, at NBCUniversal. “We are thrilled to be launching our D2C subscription streaming service in the region, where we look forward to partnering with platforms and telcos to serve their young female audiences.”