hayu Available via Virgin Media

LONDON: Virgin Media has inked a deal with NBCUniversal International to provide its customers the reality-focused on-demand service hayu.

hayu launched as an online app in the U.K. in March, and now Virgin Media is making the app available to pay-TV subscribers. The service boasts more than 3,000 episodes of reality TV hits, including the Real Housewives franchise and Keeping Up with the Kardashians.

Starting today, Virgin TV XL TiVo customers’ subscriptions will include hayu at no added cost and will be available on Virgin TiVo through an all-new app. hayu will also be available to purchase by other Virgin Media TV subscribers later in the year for a monthly fee.