TVREAL
Fremantle and the Jamie Oliver Group have signed a new five-year deal that extends the long-term partnership with the celebrity chef, which goes back more than two decades.
Fremantle has been Oliver’s TV distribution partner since 2002. Fremantle currently distributes a total of 83 Jamie Oliver series and formats to over 100 clients, with more than 15 million hours of Jamie Oliver content streamed to 7 million users in the U.S. alone. Under the extended pact, Fremantle will now hold global rights to Oliver’s TV distribution, AVOD, FAST and digital platforms, plus a joint commitment to exploring new entertainment opportunities.
Fremantle will work closely with the Jamie Oliver team to further expand his digital footprint, following the successful launch of Jamie Oliver’s TV library on YouTube in the U.S. The objective is to continue to grow digital audiences and introduce new generations to Oliver’s full back catalog.
Bob McCourt, COO for commercial and international at Fremantle, said, “We’re proud of the long-standing relationship that we have with Jamie to bring his content to a global audience. We’re incredibly excited to be continuing our partnership and look forward to expanding our offering across TV distribution, FAST, digital and branded entertainment. We’re thrilled that we can continue to grow the Jamie Oliver brand and be the best-in-class distributor of Jamie Oliver content globally.”
Zoe Collins, managing director of Jamie Oliver Group, said, “I’m delighted to continue to build on our successful partnership with Fremantle as we look to supercharge Jamie’s profile in our priority territories across multiple customer touchpoints from FAST channels, YouTube, AVOD as well as more traditional broadcast platforms. We’re so proud of our back catalog of shows, and so I’m also thrilled to find new ways to bring that content to new audiences and add to Jamie’s real-world legacy.”
