Plimsoll Productions Launches Digital Division

Plimsoll Productions has enlisted Ged Mansfield to lead its brand-new digital division, which will develop new formats and explore emerging technologies, including gen AI.

As creative director of development and digital, Mansfield reports directly to Alan Eyres, head of Plimsoll USA. “This is an exciting new chapter—not just for me, but for the way we think about content,” Mansfield said. “The future of storytelling demands original ideas and thoughtful innovation. We want to create room for our best-in-class creatives to experiment and push the boundaries of what we consider possible in visual storytelling.”

“Ged’s unique ability to combine vision, production expertise and compelling narratives makes him the ideal leader to craft narratives that captivate audiences across platforms,” Eyres said. “His promotion underscores his exceptional leadership and our commitment to embracing new tools and formats to amplify authentic stories.”

Mansfield will work closely with Zoo 55, the digital content label at ITV Studios, which owns Plimsoll and manages its presence on YouTube and FAST channels.