Food Network Expands Presence in Argentina


BUENOS AIRES: Scripps Networks Interactive is slated to launch the culinary lifestyle channel Food Network on Cablevisión in Argentina on October 1.

Food Network will reach more than 1.5 million Cablevisión households in the country. Scripps Networks has also ordered a new Spanish-language original production, Locos X el Asado, to be filmed and produced exclusively in Argentina for the channel. The show, led by grill master Luciano “El Laucha” Luchetti, will teach viewers how to master the art of Argentinean barbecue.

“Argentina is a key growth market for Scripps Networks as it offers one of the most vibrant culinary scenes in Latin America,” said Eduardo Hauser, the managing director for Latin America and the Caribbean at Scripps Networks Interactive. “Our partnership with Cablevisión, a major player in the Latin American pay-TV field, allows us to reach even more audiences across Argentina.”

“We are very happy to add Food Network to our digital offering, especially as our clients continue to demand more specific types of content,” noted Antonio Álvarez, the director of programming at Cablevisión. “This is a way to provide access to content that aligns with their tastes and preferences. Our commitment is to offer the most outstanding programming, with the best image quality, and we are sure that Food Network will be embraced widely.”

“Our international strategy includes complementing leading global content with local productions,” added Hauser. “We are increasing the amount of Latin American—and more specifically Argentinean—programming by commissioning Locos X el Asado, a show that celebrates the authentic culinary traditions that are unique to the region.”