Food Network Canada & Twitter Debut #OneDirtyDish


Corus Entertainment’s Food Network Canada and Twitter have premiered their new live Twitter series #OneDirtyDish.

#OneDirtyDish is hosted on Food Network Canada’s Twitter page by chef Stefano Faita. For the show, Faita creates easy one-pot weeknight meals that integrate Knorr bouillon products. The audience can interact with the program by voting in Twitter polls to influence Faita’s recipes.

The first installment of #OneDirtyDish as well as its second episode, which is set to stream on November 29, is produced by Corus’s in-house social content studio, so.da.

“We are thrilled to debut our first, delectable short-form series for Twitter,” said Dervla Kelly, the senior VP of marketing and social digital agency for Corus Entertainment. “The power of Corus’s premium brands and content have created incredibly engaged audiences on social, and we know that Food Network Canada’s audiences have an appetite to learn and be creative. #OneDirtyDish delivers on just that and we’re excited to see how these delicious and easy meals will be curated by viewers’ tastes.”

Michael Palombo, Twitter Canada’s head of entertainment, added: “The debut of #OneDirtyDish is proof that Canadian brands are developing a taste for original video content on Twitter. By pairing engaging cooking content with seamless brand integrations and real-time Twitter conversation, #OneDirtyDish has found the recipe for a great viewing experience for Canadian foodies.”