Corus & Twitter Partner for Short-Form Content


Corus Entertainment and Twitter have struck up a partnership for new short-form series targeted to a millennial audience.

The new series focus on trends across food, entertainment and pop culture. The idea is to marry premium content with social conversation and engagement.

#OneDirtyDish is a Twitter series that features Food Network Canada’s celebrity chefs creating easy weeknight meals all in one pot using ingredients selected by Twitter’s audience via polls. #TrendingTonight comes from the stars of Entertainment Tonight Canada. It’s a twice-weekly roundup of the biggest news in entertainment. Corus and Twitter also have a third short-form concept currently in development: #ThisIsViral (working title), a daily live and interactive series that dives into top Twitter trending stories.

“This is the perfect time to partner on short-form series with the social powerhouse that is Twitter,” said Dervla Kelly, the VP of social media and communications at Corus Entertainment. “There is already an insatiable appetite for Corus’ content—we saw more than four billion views of our social content last year alone, with incredible engagement rates. Pairing our strong brands and expertise in content creation with Twitter’s strength in generating social conversations, these new series are certain to be a hit.”

“We look forward to partnering with Corus on this homegrown content that’s sure to be a hit with Twitter users across Canada,” said Michael Palombo, head of entertainment partnerships at Twitter Canada. “More than three-quarters of Canadians on Twitter are interested in entertainment content related to television and film. With this new partnership, we’ll be giving Canadians fresh viewing experiences in these areas and for our agency and brand partners, new opportunities to work together on original campaigns and strategies.”