Discovery has promoted Tony Qiu to senior VP and general manager for East and Southeast Asia as well as head of global location-based entertainment business for Discovery Networks.
Effective immediately, Qiu will oversee all aspects of business development and operational performance across Discovery’s portfolio of entertainment brands. In his dual leadership role, he is charged with driving the growth of Discovery’s business across the region and expanding its offerings with a focus on developing solutions and opportunities to target the region’s growing digitally active consumers. Qiu is currently based in China and will relocate to Singapore in his new role.
Qiu joined Discovery in 2018 and was previously spearheading the company’s business across Greater China and Korea. He has innovated business models in advertisement sales, content production, location-based entertainment and digital ventures in the region for Discovery, leading to continuous double digital business growth. Prior to joining Discovery, Qiu was with JD.Com, a China-based e-commerce platform.
Simon Robinson, president of AsiaPac and chief transformation officer at Discovery Inc., said: “Tony’s track record of success shows that he is the perfect fit to lead Discovery in its next phases of growth. With his diverse background and rich experience, Qiu has a strong understanding of the region, is an experienced leader and possesses a customer-first mindset. I’m confident that Discovery will continue to thrive under his leadership.”
Qiu said: “I’m thrilled about this opportunity and I’m already immensely proud of what our team has accomplished. Today, Discovery offers some of the highest quality and most engaging content across more screens than ever before. This is an exciting time for us and I can’t wait to continue building and reshaping digital entertainment to reach a new generation of viewers.”