Discovery’s Food Network has secured a new exclusive multiyear deal with chef, restaurateur and producer Bobby Flay.
The three-year deal includes development of new content for Food Network and elsewhere within the Discovery portfolio. Under the agreement, there will be new episodes of Flay’s prime-time culinary competition series Beat Bobby Flay, as well as the tentatively titled Bobby and Sophie, which is set to premiere in 2022.
Flay will continue to take an active role in the development and production of his own series through his Rock Shrimp Productions.
Courtney White, president of Food Network and streaming food content at Discovery, Inc., said: “We are thrilled to continue Bobby Flay’s long-standing relationship with Food Network. He captivates our audience with his incredible culinary skill, fierce competitive spirit and his trademark ability to share a deep passion for food. Bobby generously invites viewers into his culinary world, sharing his #WeCook philosophy and inspiring everyone in the kitchen. Continuing this creative relationship with such an extraordinary talent is the perfect way to usher in the holidays.”
Flay added: “I’m thrilled to extend my relationship with Food Network and Discovery. Although these talks to renew took a little longer than expected, the important thing is that both sides are happy that we can now build on an already rock-solid foundation. Stay tuned for some incredibly exciting new shows as I promise to take food and cooking to places we’ve never imagined before.”