Boat Rocker & Go See TV Partner for FAST Channel

The Fast Lane, a new FAST channel by Boat Rocker and Go See TV, is set to launch on Freeview in the U.K.

The Fast Lane features motorsports-, car- and adventure-centered content. Tentpole shows include Tougher Than It Looks, Escape or Die, Junk Raiders, Vegas Rat Rods, Don’t Drive Here and Selling Big.

The Fast Lane will make its debut on Go See TV’s flagship My Binge Channel (MBC), launching on Freeview in the coming weeks, to be followed by its own stand-alone channel launching in early 2024 on Freeview.

Jon Rutherford, president of global rights, franchise and content strategy for Boat Rocker Studios, said: “We’re delighted to partner with Go See TV to launch a premium FAST channel on Freeview in the U.K. We have a deep catalog of premium content and look forward to providing viewers of The Fast Lane a wide range of compelling shows that entertain and inform.”

Go See TV CEO David Greener added: “Our industry has seen monumental change in the last couple of years with the growth of FAST. There is more content available in more places, making it harder for the viewer to find. The adage ‘content is king’ has never been more relevant. The Fast Lane brings the viewer content that they are going to love. This channel will see significant growth as its own standalone brand, and the launch on the U.K.’s largest platform Freeview is a great place to start. We are thrilled to be working with Boat Rocker on this new venture.”