Blue Ant Media Launches Lifestyle FAST Channel

Blue Ant Media has launched Homeful, its new lifestyle FAST channel, on the streaming service XUMO in the U.S.

Homeful features a programming lineup stacked with real estate, renovations and transformations, starring the popular faces of home design TV. Among the titles available is Sarah 101, a back-to-basics crash course in design hosted by TV design celebrity Sarah Richardson and her sidekick Tommy Smythe.

Also included in the lineup are Candice Tells All, starring design expert Candice Olson, who takes on signature makeovers that showcase new mediums and art forms; What’s For Sale?, following families on the hunt to purchase their ultimate vacation home; and Lakes, Docks and Decks, centering on two expert dock builders who elevate dilapidated waterfronts.

“Homeful, which is packed with fan-favorite, exclusive home-themed series, is a great addition to our growing portfolio of free streaming channels that super-serve niche audiences with compelling content they love to lean back and enjoy,” said Jamie Schouela, president of global channels and media at Blue Ant Media. “This channel will fill a gap in the FAST landscape for home-themed content and provide inspiration at a time when renovations and redecorating are a hot topic as we all spend more time at home.”

The launch of Homeful on XUMO expands Blue Ant Media’s partnership with the service, which already includes the Love Nature FAST channel.