BBC Studios is set to unveil a new BBC Earth branded space on BesTV in China.
This agreement will bring BBC Earth content to more than 46 million BesTV subscribers across China. Beginning April 1, they will have access to such BBC Earth programs as Dynasties, which shows iconic animals and their families fighting for survival; Big Cats, a portrait of 31 wild cat species; and Animals with Cameras, which offers a look at species’ lives from their own perspectives.
A subsidiary of Shanghai Media Group, IPTV service provider BesTV covers 31 cities in China. Home of the Top Gear series, BesTV previously aligned with BBC Studios to bring CBeebies programs Hey Duggee and Sarah & Duck to the market.
Cheng Xi, president of BesTV, said: “BBC Studios is renowned for producing high-quality content across genres and fresh perspectives, all of which our discerning viewers seek. Through this cooperation, we hope to share the incredible wonders of our universe, and bring the magic of BBC Earth documentaries to a larger audience in China.”
Kelvin Yau, senior VP and general manager of Greater China for BBC Studios, added: “We are thankful for the trust in our premium content, and for BesTV—our long-term partner who shares in our vision to inspire, educate and entertain families across the globe. With the success of the CBeebies branded space and Top Gear on BesTV, we hope that the BBC Earth branded space will also be well-received when it launches.”