Avalon Taps Channel 4 Alum as Creative Director for Factual

Gill Wilson, who spent six years at Channel 4 as head of features and daytime, has joined Avalon as creative director for factual.

At Channel 4, Wilson also spent a year consulting on nations and regions strategy. Starting her career as a producer at BBC Manchester, Wilson went on to co-found The Undateables producer Betty, joined Endemol for eight years as a format creator (Snog Marry Avoid and Hotter Than My Daughter), and worked at Spun Gold as director of formats and features.

Jamie Isaacs, CEO at Avalon Factual, said: “Gill’s hugely impressive reputation for quality factual television that audiences love made me keen to collaborate with her for many years, and I couldn’t be more delighted she’s chosen to bring her exceptional creative energy to Avalon.”

Wilson added: “I’m very excited to be working with Jamie and the team to develop our factual slate and to add to the company’s ground-breaking shows and formats.”