Asylum & Tyler Perry Link Up for New Joint Venture

Asylum Entertainment Group and Tyler Perry’s Tyler Perry Studios have teamed up for a joint venture focused on unscripted programming.

The two companies will work together to co-develop, co-produce and distribute a wide range of unscripted programming. As part of the new venture, Antoinette Stallings has been named VP of unscripted programming at Tyler Perry Studios and will work alongside Asylum to develop and produce various unscripted formats.

Stallings began her career as a talent production assistant on Nick Cannon Presents: Wild N Out before delving into production at Cossette Productions, where she contributed to major events like the BET Awards. She went on to become a producer on shows such as 106 & Park, Rising Icons, Black Girls Rock and Centric’s BEING. She then worked at Fremantle, Erving as associate producer for A&E’s Grand Designs, TLC’s Down South Dance and FOX’s Take Me Out. She joined Tyler Perry Studios as a post producer in 2019 and ascended to creative executive, overseeing various scripted projects in development and current programming.

Tyler Perry Studios, based in Atlanta, has developed and produced a wide range of projects spanning film, TV and stage, including Mea Culpa (Netflix), A Jazzman’s Blues (Netflix), Maxine’s Baby: The Tyler Perry Story (Prime Video), The Haves and Have Nots (OWN), The Oval (BET) and the Madea films and stage productions.

“I’m excited to bring the world of unscripted content to Tyler Perry Studios,” Perry said. “We’ve never tapped into this area of entertainment before, and we’re looking forward to working closely with Asylum to bring unique, real-world stories to life. I’m also proud to recognize the work that Antoinetta has been doing at the studio and promote her to this position of overseeing this new creative arm at the studio.”

“Our collaboration with Tyler Perry Studios represents a fusion of unrivaled talent, ingenuity and passion for storytelling,” said Steve Michaels, CEO of Asylum Entertainment Group. “Together, we are poised to make our mark on the unscripted landscape by creating content that entertains, inspires and reflects the rich tapestry of human experiences.”

Rebecca Sanhueza, executive VP of content strategy and development and head of Endeavor’s unscripted content group, added, “There is no more innovative, visionary or prolific content studio than Tyler Perry Studios, and combined with Asylum, we look forward to this partnership quickly establishing itself as a leading producer of unscripted content.”