Asylum Expands Executive Team with New Hires

Asylum Entertainment Group has expanded its executive team with two new hires, including Ben Bitonti, who has been named chief creative officer.

Bitonti will spearhead creative development and production under Asylum’s banner, working across the entire portfolio. He is returning to the company after having previously served as VP of development from 2015 to 2017.

In his time away from the company, he held the roles of head of nonfiction content and alternative programming at 101 Studios, where he executive produced 1883: The Road West, and then chief creative officer and head of unscripted content for Basil Iwayk’s sports content studio game1. Prior to that, he served as senior VP of development at STX Entertainment and focused on FBoy Island.

Asylum Entertainment has also hired Eric Hoberman, who is joining as executive VP of programming and development. He has 20 years of experience in development and most recently served as head of development at Religion of Sports, founded by Tom Brady, Michael Strahan and Gotham Chopra. Prior to that, he was senior VP of development at ITV America, where he sold Project Icon featuring Jason Derulo to BBC Three. He also developed Netflix’s Longest Third Date, National Geographic’s Called to the Wild, TLC’s Taken at Birth and various other projects for Prime Video, A&E, Roku and Apple TV+.

Bitonti and Hoberman will both report directly to Jodi Flynn, president of Asylum.

“Both Ben and Eric offer a wealth of knowledge paired with the critical instincts and strong creative skills that are necessary to grow our business and thrive in this competitive industry,” said Steve Michaels, CEO.