Asylum Entertainment Invests in Soho Studios

Asylum Entertainment Group has made a strategic investment in The Playboy Bunny Murder producer Soho Studios Entertainment.

The production house, established in 2022, has offices in London and Glasgow. Its slate includes Marcel Theroux’s two-part true-crime series The Playboy Bunny Murder (ITV) and Tim’s Listening Party, a podcast headlined by Tim Burgess of The Charlatans.

Soho Studios Entertainment recently began developing a new podcast starring Jonny Owen and his wife, Vicky McClure (Line of Duty, This is England), who recently was honored as a Member of the Order of the British Empire by King Charles III.

Steve Michaels, CEO of Asylum, said: “Ian offers a wealth of insight and access to the most creative storytellers in the business. He is a highly skilled visionary who has successfully launched companies to serve international markets. We are excited to collaborate with Soho Studios Entertainment at such an explosive time in their development.”

Ian Lamarra, co-founder and chief creative officer of Soho Studios Entertainment, said: “I am really galvanized by Steve and his team at Asylum, whose approach and attitude to creativity and collaboration make them the perfect partner at this crucial time. We are excited to grow the company in the U.K. and work strategically with Asylum to do a lot more in the U.S.”

The investment follows Asylum’s recent investment in U.K.-based production company Moon&Back Media and a creative partnership with Scott Weintrob and his Large Eyes Entertainment. Previously, Asylum solidified first-look deals with Rage Against the Machine’s Tom Morello and his Comandante Productions, as well as the New York Post.