The team behind Gusto TV—home to shows such as Flour Power, DNA Dinners and One World Kitchen—will be at APOS looking for strategic partnerships for the linear channel and SVOD service.
“It’s ready to launch now, anywhere in Asia,” says Chris Knight, the president and CEO of Gusto Worldwide Media. “Our channel is available in multiple languages, and our popular titles are offered with Mandarin subtitles.” The company produces around 100 hours of content annually, “which allows us to keep the Gusto TV lineup fresh,” says Knight. “Our programming is packaged with turnkey multiplatform marketing solutions to engage viewers beyond the television. Our long-form content is accompanied with short-form videos, original recipes and high-resolution talent and food photography.”
He adds, “Gusto TV appeals to Asian viewers because they appreciate diverse cuisines, high production values and entertaining hosts.”