all3media international Inks Content Deal with China’s Huanxi Media

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all3media international has signed a deal to deliver more than 110 hours of factual programming to Huanxi Media in China.

The package includes true-crime, travel, food, arts/culture, history and royalty content, adding 25 titles to Huanxi Media’s new non-scripted portfolio. Among the programs headed to the SVOD service are travel series Race Across the World (Studio Lambert), Our Guy in Japan (North One Productions), Kevin McCloud’s Escape to the Wild (Optomen Television) and Bear’s Wild Weekend with Stephen Fry (betty tv).

Two titles have been signed from all3media international’s true-crime catalog—The Innocence Network (Pernel Media) and Murder on the Internet (Spun Gold). Food-themed content will also be available via Huanxi Media, including all three seasons of Gordon Ramsay’s 24 Hours to Hell and Back (Studio Ramsay for Fox, U.S.), One Potato Two Potato’s Gordon’s Ultimate Cookery Course, Gordon’s Festive Home Cooking and Gordon Ramsay Behind Bars.

Raw TV’s Drowning in Plastic and the two most recent seasons of BBC Studios’ Fake or Fortune feature in the deal, alongside such history docs as Pompeii—Life Before Death, Rome—Empire without Limit with Mary Beard and Egypt’s Lost Queens, all from Lion Television. A selection of titles from the royal catalog includes Spun Gold’s one-off special Secrets of the Royal Babies and two-parter Royal Wives of Windsor, and Lion Television’s Henry VII—The Winter King.

Launched by film and television studio Huanxi Media Group, the OTT platform Huanxi Media delivers scripted and non-scripted content to a growing subscriber base in mainland China.

Kit Yow, sales manager for the Asia Pacific at all3media international, said: “We’re delighted to work with Huanxi Media for the first time as the platform continues to build its new non-scripted offering in China. This bulk deal highlights the impressive breadth and depth of our factual portfolio, which is constantly refreshed via our ongoing collaborations with the genre’s leading producers. With such a wealth of finished content available, we’re able to deliver premium, globally relevant programming to new platforms quickly and efficiently, helping them to ensure that their brand stands out and appeals to a wide range of new viewers.”