A+E Networks EMEA Refreshes Crime + Investigation

A+E Networks EMEA has revamped its true-crime brand Crime + Investigation across the U.K. with new design concepts.

The changes, labeled as “expressions,” are created by ZAG and aim to highlight aspects of each investigation. Some expressions are analog, pointing to an examination of human behavior, while others are more digital and modern, inviting viewers to scan crime scenes, trace evidence and more.

Kenny Reynolds, VP of creative at A+E Networks EMEA, commented: “With the rise in true-crime TV brands, as the original, we felt it was time to give our brand a refresh. Research showed the brand is well loved, and we’ve created a new look which takes our audience deeper into the investigation with a unique series of design expressions.”

Anu Shah, CEO of ZAG, commented: ‘’Working on the Crime + Investigation’s brand refresh has been an immense pleasure for ZAG. It has been great to see a true pioneer in the space recognize the need to move things forward and to do so in such a collaborative way. It enabled us to explore creative routes that celebrate the heritage while cutting through again in a time when so many competitors attempt to catch up with CI.”