discovery+ Set for Brazilian Launch

Discovery, Inc. is set to launch discovery+ in Brazil on November 9 and has partnered with Globoplay to offer a combination package of their services.

Local Brazilian production is planned to be significant for the new discovery+ service, and Discovery’s Latin American production team is working with local and global companies on 40 local titles to be released within the next two years, in addition to over 150 shows in development.

At launch, the series Naked and Afraid Brazil will be available. It is the first version of the show to feature an all-Brazilian cast.

A family genre hub will also be available at launch, featuring local titles such as Mundo Curiozoo and Ba Da Bean. Brazilian audiences will have access to discovery+ originals, including Mini Beat Power Rockers, Earth to Luna and the new series Topo Gigio, as well as other series such as Peppa Pig. discovery+ in Brazil will be the only platform to feature the full collection of Peppa Pig episodes.

International titles that Brazilian audiences will have access to are Perfect Planet, Francesco, The Men Who Sold the World Cup, Onision: In Real Life and many more.

For the first 30 days after launch, Brazilians can access discovery+ for a special annual subscription price of 12 installments of R$16.24. For monthly subscriptions, it will be available for R$21.90. Monthly subscribers will receive a week-long free trial period.

“Brazil has always been a key market for Discovery,” said Fernando Medin, president and general manager of Discovery Latin America. “We’ve enjoyed serving our fans there for more than 25 years, and we’re thrilled to make Brazil the first country in Latin America to receive the discovery+ product, fully customized for the Brazilian audience. As the international portfolio with the biggest audience in Brazil and an innovative content offering in our core genres, discovery+ fulfills Discovery’s brand promise for streaming: the service with an exclusive focus on real-life entertainment and with the most-loved family-friendly content.”

“Building on decades of success in Brazil, Discovery’s strategy continues to be combining the best global franchises with the most-compelling local language content,” said JB Perrette, president and CEO of Discovery Streaming and International. “The launch of discovery+ in Brazil is the next evolution of that strategy. We are deeply committed to creating the very best nonfiction and family content for streaming subscribers in Brazil, building on our cherished legacy in the region.”

In addition, discovery+ has signed a partnership with Brazilian streaming platform Globoplay for a package that combines the two services. It will cost a monthly fee of R$34.90. Globoplay subscribers can now pre-register for the combo package, which is set to be released on November 17.

“The Discovery group is one of the largest content producers in the world and stands out in segments such as reality shows, nature, gastronomy, decoration and kids, with brands and programs that are leaders in their segments,” said Erick Brêtas, Globo’s director of digital products and services. “The arrival of these contents to streaming allows us to make a combined offer with Globoplay, the leader in Brazilian original productions, and offer consumers a combo with complementary products at a generous discount.”

Medin added, “It is a pleasure for Discovery to have a partnership of this relevance in the arrival of our streaming platform in Brazil. Subscribers who opt for this combo will have an unparalleled offer, with all the incredible national content that Globoplay offers added to the most recognized real-life global content plus the best fun for kids. It’s a combo for the entire family, connecting people to their passions.”