Discovery & Seven West Media Expand Partnership

Discovery and Seven West Media have inked an agreement to extend their partnership, which will see Food Network content migrating to 7flix from December 29 and premium true-crime content joining 7TWO.

Per the new pact, Discovery’s premium content will feature in dedicated, branded programming blocks on 7flix and 7TWO, and will be a part of Seven’s BVOD service 7plus. Among the Food Network content migrating to 7flix is Restaurant Impossible, Buddy vs Duff, The Great Food Truck Race, Crazy Cakes and Spring Baking Championship. Who Killed Jane Doe?, Beauty Queen Murders, Momsters: When Moms Go Bad and Deadly Intent: Murder Among Friends are included in the true-crime content from Discovery joining 7TWO.

Brook Hall, Seven’s director of content scheduling, said: “We’re thrilled to be stepping up our partnership with Discovery, to showcase their unmatched Food Network and premium true-crime content across 7flix, 7TWO and 7plus. Discovery’s content will continue to be a key component of our multichannel strategy in 2020. Both 7flix and 7TWO will feature premium Discovery content, strengthening their positions in the market. 7plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true-crime content perfect for BVOD audiences.”

Jeanneane Mckay, director of lifestyle content and channels at Discovery, added: “We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true-crime content. There is a huge appetite for this content worldwide among female audiences, and their addition to the lineup for 7flix and 7TWO strengthens their positions among this key demographic.”