Former Mark Burnett Productions Exec Joins GRB Entertainment

GRB Entertainment has hired Mark Burnett Productions and Televisa USA alum Patrice Choghi as its senior VP of international.

In his new role, Choghi will be charged with increasing the profitability and reach of GRB’s international division. This includes sales, acquisitions and production. Choghi’s hire is part of GRB’s initiative to expand its international footprint. Choghi previously worked at Mark Burnett Productions’ international arm for eight years and played a key role in the company’s international expansion.

“I am thrilled that Patrice and I will be working side by side again,” said GRB’s president of international, C. Scot Cru. “He is a well-regarded international distribution and production executive with whom I share great shorthand. Clients around the world respect Patrice and his get it done mentality; he will be a major part of GRB’s international expansion.”

“I am excited to be joining GRB’s award-winning team and being a part of their international expansion,” said Choghi. “Scot and I have worked together for many years to implement nimble and effective growth strategies, and I look forward to helping the established GRB brand flourish worldwide.”