STARZPLAY Renews Intigral Pact in Saudi Arabia


STARZPLAY has sealed a new contract with Intigral that delivers access to the SVOD platform to Saudi Telecom Company’s broadband subscribers and users of the OTT platform Jawwy TV.

The three-and-a-half-year alliance marks the second renewal of STARZPLAY’s agreement with Intigral, which allows customers to be billed for the service via an existing telco relationship. “This is a significant deal for STARZPLAY,” said Maaz Sheikh, co-founder and CEO at STARZPLAY. “This is a positive indication of the increasing level of appetite we are seeing right across the region, and in particular in Saudi Arabia, for high-quality content that can be accessed easily via existing telco subscriptions. As a business, one of our USPs since the outset has been our ability to secure similar deals with leading telcos to ensure we tap into an existing customer base and bring added benefits to the end-user, such as flexible payment options in a territory with relatively low credit card penetration.”

Hamoud Al Rumayan, CEO at Intigral, added, “Through Jawwy TV, Intigral continually strives to offer the best entertainment content and an outstanding viewing experience to its subscribers in aims to stay abreast with the increasing competition and position Intigral as a leader in the regional digital entertainment market. I am confident that our partnership with STARZPLAY will continue to add value to our platform, we are excited for the upcoming content that will result from this collaboration.”

STARZPLAY is available in 20 countries across the Middle East, North Africa and Pakistan, delivering more than 10,000 hours of content.