New World TV Group Clinches Deal for Emirates FA Cup


The New World TV Group (NWTV) has secured the exclusive pay-TV rights to broadcast the Emirates FA Cup exclusively in 17 countries across Western and Central Africa and non-exclusively in Chad.

Under the agreement, NWTV will broadcast live French-language coverage for all fixtures from the next two seasons of the annual football competition (2022-23 to 2023-24), alongside highlight programming.

NWTV will broadcast the FA Cup exclusively on pay TV in Benin, Burundi, Burkina Faso, Cameroon, the Central African Republic, the Democratic Republic of the Congo, the Ivory Coast, Gabon, Guinea, Madagascar, Mali, Niger, Rwanda, Senegal, Seychelles and Togo and non-exclusively in Chad.

The deal was brokered by IMG, which currently distributes the international media rights for the Emirates FA Cup, the FA Community Shield and the FA Youth Cup, excluding Western Europe, North Africa and the Middle East.

Nimonka Kolani, NWTV’s managing director, said: “NWTV pays special attention making sure all Africans can access premium content at a decent price. We are delighted to have secured another major sporting competition, reinforcing our relationship with our audience who will be able to experience these unique moments. We will, through our strategic partnerships, reach several millions of viewers.”

Beatrice Saunier, IMG Media’s senior VP for France and Benelux and EMEA business development, commented: “This deal marks another way we’re working with the FA to bring its most prestigious competition to new international partners around the world. The FA Cup is one of football’s biggest and most beloved competitions, and this season is set to be another thrilling edition. We’re delighted to partner with NWTV to drive its reach even further.”