Ericsson Stocks Up on Content for SVOD Platform


STOCKHOLM: Ericsson has picked up more than 2,500 hours of programming from a range of providers, including Viacom and CBS Studios International, for Nuvu, its SVOD platform developed for mobile operators primarily on the African continent.

The end-to-end SVOD platform Nuvu has snapped up content from Viacom, MGM, CBS Studios International, Al Jazeera, DHX Media and Mattel. Titles include Hawaii Five-O, Next Top Model, CSI: Miami, Being Mary Jane, SpongeBob SquarePants, Bob the Builder, Vikings and more, as well as a slate of Hollywood movies.

Ericsson has also picked up pan-regional and local African TV series and movie content from distributors such as iRoko, Trace and Agwhyte International, plus West African music videos from the 960 Music Group. Nuvu subs will initially be able to access 3,000 local and international titles. Content can be downloaded directly onto mobile devices with no additional data costs during off-peak times.

Thorsten Sauer, the head of broadcast and media services at Ericsson, noted, “We have spent a great deal of time working with distributors to source the very best and most relevant international and local content for our new SVOD service, Nuvu. We created Nuvu to help mobile operators in emerging markets to address a significant untapped market for video content. Africa has some of the highest mobile adoption rates globally and there is a high demand for quality content from consumers. We are proud to announce this slate of deals, which we believe will meet and exceed the expectations of Nuvu’s discerning audiences, and we look forward to announcing more content deals over the coming months.”