DISCOP Dubai to Host Its First-Ever African Pavilion


DISCOP Dubai has unveiled plans to spotlight Africa at the upcoming event, with an African Pavilion and sessions focused on the Sub-Saharan marketplace among the highlights.

The African Pavilion will take center stage in the exhibition hall, providing opportunities for African content producers and sellers, as well as governments and other organizations looking to promote content and co-productions.

DISCOP Dubai will also feature two Africa-centric sessions as part of the Next Gen program. As an overall introduction to the Sub-Saharan marketplace, Basic Lead’s buyers research manager, Karl-Hills Boluwa, will present a panorama of the diverse markets, content products, and investment and production opportunities within the region. Additionally, Boluwa will present information on the types of Middle Eastern-themed entertainment content that African TV channels are looking for. Many of these channels have been invited to take part in the event and will be exhibiting at the African Pavilion.

DISCOP Dubai has also reached out to independent producers from Sub-Saharan Africa who will be invited to take part in the Arab Format Accelerator initiative that will be deployed at the market. The pitching program will focus on scripted, unscripted, existing and original TV shows with adaptation potential for the Middle Eastern marketplace.

In addition, India will be the featured Guest Country, with a host of special events planned. These events will provide more opportunities for networking within the Indian market for all buyers, producers and sellers in attendance.

DISCOP Dubai will take place February 25 to 27, 2018.