CABSAT 2016 Sets Content Congress Sessions


DUBAI: CABSAT 2016 is hosting the all-new Content Congress, which will feature sessions with executives from DreamWorks, Sony Pictures and Netflix, among others.

CABSAT targets the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA). This year’s Content Congress will feature a state-of-the-industry dissection presented by CABSAT, NAB Show and the former’s new Content Marketplace offering. The gathering will debate disruptive technologies, the transition to digital broadcasting and monetizing multiplatform services in a MENA media market.

Under a primary theme of The Future of Television in a Connected World, the Content Congress will be opened by Eric Ellenbogen, co-head of DreamWorks Studios, delivering a session on how OTT platforms will change traditional broadcasting over the next ten years. Other confirmed speakers include Ashi Seth, the manager of enterprise platforms at Netflix; David Butorac, CEO of OSN; Mohamed Burhan, CEO of CNBC Arabia; Sanjay Raini, general manager of Fox International; Glenn Gainor, the president of physical production for Screen Gems at Sony Pictures; Jean Philip De Tender, the director of media at the European Broadcasting Union; Paul Baker, executive director of film and TV services at TwoFour54; and Marc Eychenne, the VP of international content at Dailymotion, among others.

“TV has evolved and with greater mobility through the increased use of connected devices and viewers increasingly exploring optimized content delivery platforms, the MENA region’s filmed and audio entertainment market is undergoing transformational change,” said Trixie LohMirmand, the senior VP of exhibitions and events management at Dubai World Trade Centre (DWTC).

“CABSAT is staying ahead of that transformation by providing a platform where international game-changers and regional start-ups explore the disruptive, immersive technologies that are creating the next generation of multi-screen viewing experiences.”

“I’m excited to be a first-time participant at CABSAT and look forward to sharing updates on behalf of DreamWorks Animation—the newest global player in the family entertainment ‘TV everywhere’ space—with the region’s leading media industry names and entities,” said Ellenbogen. “With the anticipated spend of emerging regional streaming services added to the expected $7 billion-plus programming spends by Hulu, Amazon and Netflix alone in 2016, the Content Congress will dissect the future of a forever-altered TV ecosystem.”