TVMEA
The BritBox SVOD service is to launch in South Africa in the second half of 2021.
South Africa will mark the fifth territory for the platform, following successful launches in the U.S. and Canada, the U.K. and, most recently, Australia.
Last year, BritBox announced a global rollout plan that would see the platform active in up to 25 new countries.
Operating as a 50/50 venture between BBC Studios and ITV, the South Africa service will utilize the teams and the technology behind the successful launches of BritBox in its existing territories.
Martin Goswami, group strategic partnership and distribution director at ITV, said: “The launch of BritBox in South Africa is yet another step in the platform’s trajectory towards international expansion. We’re delighted to bring the service to a brand new territory and continue towards establishing BritBox as a premium VOD brand across the world.”
Paul Dempsey, president of global distribution at BBC Studios, said, “We know that South African audiences have a real connection to British television and we can’t wait to bring them even more great shows, on-demand, that we know they will love.”