BBC Worldwide Content Lands on Kwesè TV


BBC Worldwide has signed its first content sales agreement with the new pan-African pay-TV broadcaster Kwesè TV, which is a subsidiary of Econet Media.

The mixed-genre package includes more than 50 hours of programming. Content will air across 17 African markets on the Kwesè-branded channels Kwesè Know, a factual-edutainment platform; Kwesè Family, a general-entertainment network; Kwesè Inc., which offers entrepreneurial stories; and Kwesè Kids, featuring children’s entertainment. Among the titles available are Peter Jones—How We Made Our Millions (Kwesé Inc.), Million Dollar Intern (Kwesé Inc.), In Your Ear (Kwesé Know), The Life Swap Adventure (Kwesé Know) and World’s End (Kwesé Know).

Joel Churcher, the VP and general manager for Africa at BBC Worldwide, stated: “I’m delighted that new audiences across Africa will be able to discover a raft of our fantastic factual, entertainment and children’s programming for the first time through our partnership with Kwesè TV. The depth of the BBC’s programming catalog means that we can provide platform providers with a large range of premium programming to meet the increasing demand and expectation from the African viewer.”

Joseph Hundah, Econet Media’s president and group CEO, added: “Our content partnership with BBC Worldwide affirms our commitment to providing fresh, enriching and entertaining programming to our audiences. The growth of our owned channel program offering ensures viewers receive the very best in local and international entertainment content through Kwesé TV, which is something we are immensely proud of.”