ViDA On Demand Platform Rolls Out Across LatAm


Mucho Mas Media and Digital Media Distribution (DMD) have launched the new lifestyle entertainment global streaming service ViDA On Demand.

ViDA is now available on 30 million connected TVs and devices in Brazil, Mexico, Argentina, Colombia and Chile, with the goal to reach 100 million in LatAm by the end of 2022. Samsung and Huawei are among the confirmed distribution partners.

Additional international expansion markets are planned, including Europe, Asia and the U.S.

An SVOD-hybrid streaming service, ViDA offers audiences the ability to switch from subscription-based services to free AVOD content and features three different content channels. The platform will include CiND!E, with commercial and independent films and premium TV series; PAWTIME, a destination for pet lovers and families featuring films, original series, kids’ programs and documentaries; and OUT THERE, which will show adventure content for millennial and Gen-Z audiences. Additional channels covering food, pop culture and gaming will be added next year.

ViDA currently features almost 800 hours of film and TV content across its channels, with plans to expand to more than 1,000 hours.

Javier Chapa and Simon Wise, Mucho Mas’s co-founders, said: “The partnership developed with DMD to create ViDA On Demand is rooted in our similar passion for expanding content options for Latin American territories, Latinx creators and consumers. We are acquiring and developing unique and original programming for ViDA, whilst remaining true to films and shows that speak to the hearts of the global Latinx creators and audiences.”

DMD’s CEO Tony Kelly added: “Similar to DMD, Mucho Mas had an initial vision to create a platform that focuses on quality, curated content that serves specific audiences. Our combined strengths in distribution, content acquisition and production will allow us to expand our footprint from Latin America in a succinct and paced way, leading us to growing this platform while expanding content options for Latin American and Latinx audiences with some of the best of independent shows and films.”