Univision to Rep Grupo Televisa Brands in U.S. & Puerto Rico


NEW YORK: Grupo Televisa has tapped Univision Communications to serve as the exclusive licensing agent for its brands throughout the U.S. and Puerto Rico.

Effective immediately, the two companies will work together to build the retail presence of Grupo Televisa’s brands in these markets. The agreement covers brands such as El Chavo, El Chavo, Chapulín Colorado, Hablando Sola, Chef Oropeza, as well as all licensing for Televisa novelas, reality series, live action and game shows. Univision’s consumer products team, led by Francisco Arenas, will work to secure new merchandising, licensing and promotional opportunities for the portfolio of brands as well as work to establish relationships with key retail partners. Key categories include apparel and accessories, toys and games, branded publishing, back-to-school items, home decor and others.

"This relationship is a natural extension of our already close working relationship with Grupo Televisa," said Rick Alessandri, the senior VP of Univision Enterprises. "To be able to have exclusive access to an incredibly deep portfolio of brands which resonate and connect emotionally with our U.S. Hispanic consumer is an amazing opportunity."

"We are ready to give the market an experience to our properties off-screen," added Maca Rotter, the executive director of Televisa Consumer Products. "Grupo Televisa will have the opportunity to replicate what we have done successfully in Mexico for the past eight years. We are confident that Univision Consumer Products will immediately become the leading Hispanic licensing player within the U.S."

"We are excited to embark on this new venture and to be able to offer our core audience merchandising opportunities with such powerful brands," said Arenas. "We have already begun to build a talented team that will help us bring new revenue streams for both companies."