TV Latina Festival: Paramount’s Eduardo Lebrija


The third day of the TV Latina Festival closed with a conversation with Eduardo Lebrija, the executive VP and chief commercial officer for networks South of Europe, Latin America, the Middle East and Africa and leader for North Latin America and Brazil at Paramount, who talked about Paramount+’s position and the synergies the service has with the company’s ecosystem of brands.

“We are working to continue improving Paramount+, and with the addition of new content, it will be done organically,” he said in conversation with Elizabeth Bowen-Tombari, editor of TV Latina, which you can watch in its entirety here. “But without a doubt, we want to follow what is happening in the U.S., to be the fastest growing platform. There is a lot of competition; obviously, this is not easy, but I think the Paramount brand also speaks for itself. It has to do with having a quality platform. If you have quality content, people will subscribe.”

Lebrija also commented on Pluto TV’s performance, the global positioning of local productions and the integration of live events, among other topics.

You can see the complete interview here.

To watch all the interviews for the TV Latina Festival, please visit