Bunim/Murray to Produce Content for Latino Digital Hub


MIAMI: U.S. Hispanic media company Spanish Broadcasting System (SBS) has tied up with Bunim/Murray Productions (BMP) to develop and produce content for the digital hub LaMusica.

The programming will include music, lifestyle and infotainment short-form content, which will be available to the general public as early as this summer. LaMusica currently offers simulcasts of all of SBS’s radio stations, extensive curated playlists based on genre, moods, activities and DJ selections, the personalization tool My Radio, and algorithmic playlists with access to more than 23 million songs.

“We are very excited to work with Gabriela and the BMP team in extending the rich and immersive mobile entertainment experience delivered by LaMusica,” commented Jesus Lara, the executive VP of digital media strategy at SBS. “In BMP we found a content-development partner that clearly understands our vision for LaMusica. This partnership will allow us to accelerate the time to market for our highly differentiated, next-generation release of LaMusica.”

“We are thrilled to be working with Jesus and his team on this very ambitious project,” said Gabriela Cocco-Sanchez, the VP of BMP Latin. “Our content focus is centered on optimizing for the mobile experience, and together we will deliver engaging mobile-centric video content that will further differentiate LaMusica from everything else currently available to the Hispanic audience.”