2btube Buys Majority Stake in Ecuador’s Touché Films


Digital media group 2btube has purchased a majority interest in Touché Films, the Ecuadorian production company behind the Spanish-language sketch comedy channel Enchufe.tv.

Enchufe.tv has nearly 20 million subscribers on YouTube, over 10 million on Facebook and more than 8 billion views since its launch. Enchufe.tv is also distributed on cable and free TV across Latin America.

Together, 2btube and Touché Films will jointly invest in increasing the volume of production, distribution and international expansion of Enchufe.tv.

“We are so proud to have brought the team of Touché Films into the 2btube family,” said Bastian Manintveld, executive chairman of 2btube. “They have managed to build a successful world-class production company that understands and speaks the language of the digital generation. Like 2btube, they know how to work with brands who want to reach this elusive audience. We’ve been working together for over two years, and over the next years we’re looking forward to realizing our joint ambition to become the leading Spanish-language digital media group.”

“We are thrilled to be joining forces with 2btube and benefit from our unique joint competitive position where we can add even more value to brands and advertisers across our different platforms to Spanish-speaking audiences worldwide,” said Martin Dominguez, CEO of Touché Films. “It’s a match made in new media heaven where we each bring something unique to the table and further enables us to continue and expand on our mission to be the leading producer of comedy for digital platforms.”