YooHoo Live Show Bows in China

Aurora World has launched YooHoo: Nationwide Live in China, with some 30 performances planned across the country.

YooHoo: Nationwide Live is an interactive family musical that sees the characters from the YooHoo & Friends franchise singing and dancing with audience members as the titular character and his crew go on an adventure to look for the Sparkling Tree to protect the Earth from threats to the environment. The show kicked off in early May in Qingdao, and more than 30 additional performances are planned this year across Shandong, as well as in major Chinese cities, including Beijing and Shanghai.

A YooHoo licensing campaign is also being ramped up across China, with deals slated for launch in various key categories, such as snacks, confectionery, fashion and apparel, publishing, stationery and toys. This is the latest in a growing number of events across the world related to the YooHoo brand, as Aurora celebrates the arrival of the all-new animated series YooHoo to the Rescue on Netflix and a number of free-to-air channels (including Frisbee, Canal Panda, Clan TV, Carousel and TVP ABC) with an expanded licensing and promotion campaign.

There are several products ready for launch this fall—including a new plush line—in territories worldwide from a number of licensees, including Panini (stickers, mini figurines, trading cards), Nuvita (baby products), Apple Beauty (toiletries), Kennedy Publishing (magazines) and Dev Games and Yea Studio (mobile apps).

Jay Noh, director of content business at Aurora World, said: “The successful launch of this extraordinary live show has been a real delight for fans and a strong boost to brand awareness in one of the most important markets in the world. We are sure that the show will continue to prove popular in many venues and cities across China.”